Project on Digital marketing

In present scenario internet has a huge demand people are showing enthusiastic towards online trading activities.here are some stunning tips for online projects.

Difference between Digital and Online Marketing:

Digital marketing refers to using digital channels, devices, and platforms (regardless of whether they are online or not) to build or promote your marketing message.

In other words, with digital marketing you don’t limit yourself to using the internet, and in this way digital marketing can serve as an ‘umbrella’ term because it encompasses many marketing techniques.

Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand about their sales and promotional activities.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why Digital Marketing Is Important

Digital media is so pervasive that consumers have access to information any time and any place they want it. In past days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. Although digital marketing has a huge demand and this will be the future marketing peer.

Maintaining Customer Relationships

Digital marketing and its associated channels are important, but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behaviour and preferences, the more likely you are to engage them in healthy interactions.

Three Keys to Digital Marketing Success

1.      Manage complex customer relationships across a variety of channels, both digital and traditional.

2.      Respond to and initiate dynamic customer interactions.

3.      Extract value from big data to make better decisions faster.

Challenges Facing Digital Marketers

·         Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces and they interact with those devices in different ways and for different purposes.

·         Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumers’ attention.

Recent Strategies in Digital Marketing: 

Segmentation: More focus has been placed on segmentation within digital marketing, in order to target specific markets in both business-to-business and business-to-consumer sectors.

Influencer marketing:   Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Ad words campaigns, or through sophisticated SCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Sales force CRM. Many universities now focus, at Masters Level, on engagement strategies for influencers.

 These are some activities which we will do in Digital marketing. All those activities are widely preferable and used by many companies. As per my view the future will be only internet and marketing will be digitalized