In present scenario internet has a huge demand people are showing enthusiastic towards online trading activities.here are some stunning tips for online projects.
In other words, with digital marketing you don’t limit yourself to using the internet, and in this way digital marketing can serve as an ‘umbrella’ term because it encompasses many marketing techniques.
Difference between Digital and Online Marketing:
Digital marketing refers to using digital channels, devices, and platforms (regardless of whether they are online or not) to build or promote your marketing message.
In other words, with digital
Digital marketing is the promotion of products
or brands via one or more forms of electronic media and differs from
traditional marketing in that it involves the use of channels and methods that
enable an organization to analyze marketing campaigns and understand about
their sales and promotional activities.
Digital
marketers monitor things like what is being viewed, how often and for how long,
sales conversions, what content works and doesn’t work, etc. While the Internet
is, perhaps, the channel most closely associated with digital marketing, others
include wireless text messaging, mobile instant messaging, mobile apps,
podcasts, electronic billboards, digital television and radio channels, etc.
Why Digital Marketing
Is Important
Digital media is so pervasive that consumers have access to
information any time and any place they want it. In past days when the messages
people got about your products or services came from you and consisted of only
what you wanted them to know. Digital media is an ever-growing source of
entertainment, news, shopping and social interaction, and consumers are now
exposed not just to what your company says about your brand, but what the
media, friends, relatives, peers, etc., are saying as well. And they are more
likely to believe them than you. People want brands they can trust, companies
that know them, communications that are personalized and relevant, and offers
tailored to their needs and preferences. Although digital marketing has a huge
demand and this will be the future marketing peer.
Maintaining Customer Relationships
Digital marketing and its associated channels are important, but
not to the exclusion of all else. It’s not enough to just know your customers;
you must know them better than anybody else so you can communicate with them
where, when and how they are most receptive to your message. To do that, you
need a consolidated view of customer preferences and expectations across all
channels Web, social media, mobile, direct mail, point of sale, etc. Marketers
can use this information to create and anticipate consistent, coordinated
customer experiences that will move customers along in the buying cycle. The
deeper your insight into customer behaviour and preferences, the more likely
you are to engage them in healthy interactions.
Three Keys to Digital
Marketing Success
1.
Manage complex
customer relationships across a variety of channels, both digital and
traditional.
2.
Respond to and
initiate dynamic customer interactions.
3.
Extract value from big
data to make better decisions faster.
Challenges Facing Digital Marketers
·
Proliferation of
digital channels. Consumers use multiple digital channels and a variety of
devices that use different protocols, specifications and interfaces and they
interact with those devices in different ways and for different purposes.
·
Digital channels are
relatively cheap, compared with traditional media, making them within reach of
practically every business of every size. As a result, it’s becoming a lot
harder to capture consumers’ attention.
Recent Strategies in Digital Marketing:
Segmentation: More focus has been placed on segmentation within
digital marketing, in order to target specific markets in both
business-to-business and business-to-consumer sectors.
Influencer marketing: Important nodes are identified within related
communities, known as influencers. This is becoming an important concept in
digital targeting. It is possible to reach influencers via paid advertising,
such as Facebook Advertising or Google Ad words campaigns, or through
sophisticated SCRM (social customer relationship management) software, such as
SAP C4C, Microsoft Dynamics, Sage CRM and Sales force CRM. Many universities
now focus, at Masters Level, on engagement strategies for influencers.
These are some activities which we will do
in Digital marketing. All those activities are widely preferable and used by
many companies. As per my view the future will be only internet and marketing
will be digitalized
